helping brands find growth by finding their edge.
EDGECRAFT IS A BRAND AND CREATIVE STRATEGY CONSULTANCY.
I help my clients to identify, clarify and evolve the meaning of their brands to inspire creative expression and drive business growth.
I do that by exploring consumer beliefs, needs and cultures to find opportunities for brands to gain a competitive edge.
focused on foundations
Brand Strategy bridges the space between business objectives and creative expression. In this way, it provides an essential foundation for business growth.
In addition to developing brand positioning and definition, I help clients to translate their brand’s meaning into go-to-market plans and creative guidance for brand design, communications and brand experience.
I do this by using collaborative working methods designed to make outputs actionable and inspiring to stakeholders across the organization and its agency partners.
about
I’m Mike Flynn, founder of Edgecraft. My professional experience includes 20+ years in brand marketing leading strategic consulting firms, agency teams and global FMCG brands.
As an independent strategy consultant, I see my role as accelerating the creation of practical, effective solutions to the growth challenges my clients face.
I generally work on my own or with a trusted network of senior strategists and designers / creatives, depending on the task at hand.
I’m open to both project work and longer-term engagements with agencies, consultancies or brand organizations.
